By Tom Erickson, Johnson County Sheriff’s Office, Olathe, Kansas
A “tweet-along” is similar to the ride-alongs many sheriffs’ offices offer to area residents who want to learn more about public safety – but the audience can be as large as the number of the agency’s Twitter followers plus their contact networks. Johnson County PIO Tom Erickson explains how to prepare for a tweet-along, how to engage with the community and media during the live event, and how to measure the event’s public outreach impact.
This article is a supplement to an earlier NJE article, “Johnson County Sheriff – The Social Media Experiment,” posted in October 2012.
Download the full article here.
This blog is funded by a contract from the National Institute of Corrections, U.S. Department of Justice. Points of view or opinions stated in this document are those of the authors and do not necessarily represent the official position or policies of the U.S. Department of Justice.